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Good-bye YouTube. Enjoy Your Ads. The Rise and Fall of the World's Largest Video Platform.

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A/B testing can be time consuming - although it is becoming easier to set up - and can have a remarkable impact on the success of your ads. Moreover, it allows you and the party to learn from the algorithm, by seeing what works and what does not work for your audience. In the end it is the audience that decides how effective your ad is, so it can be useful to listen to their feedback.




Good-bye YouTube. Enjoy Your Ads.

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